Menu planning

Menu Price and Margin Calculator

See the relationship between ingredient cost and menu price without hiding the assumptions. Compare the current gross margin with a price based on your chosen food-cost target.

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Use one currency for both amounts. Currency symbols are omitted so the tool works anywhere.

01 / HOW TO USE IT

From inputs to a usable kitchen figure

  1. 01

    Enter the per-serving food cost and current menu price.

  2. 02

    Enter a target food-cost percentage.

  3. 03

    Calculate and compare current percentage, gross profit, margin, and target price.

02 / WHEN IT HELPS

Useful for everyday production planning

  • Reviewing menu profitability after a cost change
  • Testing a proposed selling price
  • Finding the price implied by a food-cost target

03 / THE WORKING MODEL

Assumptions and limitations

Assumptions

  • Food cost and price use the same currency.
  • Gross profit here means menu price minus entered food cost.
  • Target price is calculated before tax, service charges, or rounding policies unless those are already included.

Check before using

  • This is not net profit and excludes labour, overhead, commissions, waste, tax, and other operating costs.
  • It does not recommend what customers will accept or what regulations permit.
  • Pricing decisions require a complete business and market review.

04 / QUICK ANSWERS

Frequently asked questions

What is food-cost percentage?

It is the per-serving food cost divided by menu price, multiplied by 100.

Is gross margin the same as markup?

No. Gross margin divides gross profit by selling price; markup divides profit by cost.

How is the target menu price found?

The food cost is divided by the target food-cost percentage expressed as a decimal.